HaFI 014: Harun Farocki: Hard Selling: In einer Aktualisierung von Elske Rosenfeld

„Auch kenne ich die fünf neuen Bundesländer nicht und muss, wenn ich dort filmen will, eine Leitfigur haben. Es ist der Geschäftemacher, Entwicklungshelfer und Missionar in einem. Er bricht in Armeestärke vom Westen aus in das Beitrittsgebiet ein. Im Film geht es um einen solchen Verkäufer.“ –– Harun Farocki, 1990/91

HaFI 014 publiziert ein Typoskript sowie Archivmaterialien, die im Bezug stehen zu dem Fernsehfilm Hard Selling (1991) von Harun Farocki. Für dieses nicht zu ende gebrachte Projekt filmte Farocki im Jahr 1990 eine Adidas-Verkaufsschulung in Ost-Berlin. In der Zeit nach dem Juli 1991 begleitete er einen westdeutschen Adidas-Vertreter auf seiner Handelstour durch Mecklenburg-Vorpommern. So erforschte Farocki die operativen Details der Einführung der Logik des freien Marktes in einem ehemals planwirtschaftlich organisierten Land. Obwohl die Ausstrahlung von Hard Selling im Programmheft des DFF – dem Nachfolger des Fernsehens der DDR – für den 13. November 1991 angekündigt ist, kam es nie dazu. Der Sender wurde sechs Wochen später aufgelöst.

Die Künstlerin Elske Rosenfeld folgt den Filmstills, Gesprächsfragmenten und Ankündigungstexten von Farockis Hard Selling. Die Figur des „Fensters“ (im Sinne von frame) dient ihr als Instrument, um die Sprachen und Blicke auf Schaufenster, Bildschirme und Turnschuhe poetisch-analytisch zu montieren. In ihrem Text/Bild-Essay aktualisiert Rosenfeld ihr fortlaufendes Archiv von Blick-Bildern. Eine editorische Notiz von Doreen Mende führt in HaFI 014 ein.

Elske Rosenfeld (geb. 1974, Halle/S.) forscht als Künstlerin, Autorin und Kulturarbeiterin zur Geschichte der Dissidenz in Osteuropa und zu den Ereignissen von 1989/90. Ausgehend von historischen Dokumenten und Archiven organisiert sie Räume, in denen diese Geschichte/n gegenwärtig werden können. In ihrem aktuellen künstlerischen Forschungsprojekt “A Vocabulary of Revolutionary Gestures” untersucht sie den Körper als Austragungsort und Archiv politischer Ereignisse.

HaFI 014 ist über Motto Books für 9 Euro bestellbar.

 

Credits
HaFI 014 erscheint im Rahmen von Archive außer sich, einem Projekt des Arsenal – Institut für Film und Videokunst e.V. im Kooperationsverbund Das ganze Leben. Ein Archiv-Projekt, zusammen mit dem Haus der Kulturen der Welt, der Pina Bausch Foundation und den Staatlichen Kunstsammlungen Dresden. Archive außer sich ist Teil des HKW-Projekts Das Neue Alphabet, gefördert von der Beauftragten der Bundesregierung für Kultur und Medien aufgrund eines Beschlusses des Deutschen Bundestages.

08.04.2021 — Projekte / Publikation
Schnittstelle

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Vasyl Cherepanyn (Visual Culture Research Centre, Kyiv) on Putin’s “World War Z” and the West’s deadly “foot-dragging”, via Project Syndicate: “The main feature of this Western condition is constant belatedness. The West has always been too late, incapable of acting ahead and instead just reacting to what has already happened. As a Ukrainian joke went at the time, ‘While the European Union was taking a decision, Russia took Crimea.’ Then as now, Ukrainians wondered, ‘What is the West’s red line? What will compel the West to act instead of waiting and discussing when to intervene?’”

Barbara Wurm on Lithuanian director Mantas Kvedaravičius, killed in Mariupol, via Die Welt: “Kvedaravičius unfolded a whole spectrum of visual anthropology over a decade with only three films [Barzakh, Mariupolis, Parthenon]. It now awaits evaluation and exploration. The time will come. The films themselves make possible an infinite immersion in the matter of the world, between dream and reality, horror and everyday life, facts and phenomenal imagology.”

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