Towards the end of visual capitalism

 

Visualizing the History of Pandemics

By now, as to be expected from a news situation as engrossing as this one, the compulsion to reach an (or even the) image of the pandemic (if not the world history of pandemics), is tantamount. The visual production on/of the crisis has been accelerating for weeks and has currently entered its competitive phase.

Map of European countries that have (or haven’t yet) closed their schools (The Guardian, March 16, 2020)

Photo editors and designers for news outlets such as The Guardian are constantly feeding the collective imaginary, sometimes in the form of helpful collections of visual aids to cope with the crisis, but mostly with editorial artwork deploying the key visual tropes of the moment — the “battlestar” virus and humans seeking protection from it through items such as gloves and face masks.

In addition to these standard visual responses, however, there’s a strand of creativity and inventiveness in infographics that capitalizes on the situation, using it as an opportunity to enrich and extend their portfolio. Consider the site of infographic agency Visual Capitalist, popular among World Economic Forum folks and followers. Apparently, with their “visual history of pandemics,” the people of Visual Capitalist are prepared to turn the crisis into an/their image. Visual Capitalist’s mission statement reads sufficiently self-confidently in this regard. “Visual Capitals exists for one reason – to help make this complex world a little easier to understand. Humanity generates a staggering 2.5 exabytes of data every day, and it’s becoming increasingly difficult to glean insight from the tsunami of information we’re exposed to. We cut through the spin and noise of the news cycle to highlight big picture global trends, and explore the context that gets overlooked. We use data-driven, powerful visuals to keep millions of people around the world ahead of the curve.”

This is not to say that VC should be blamed for doing what they do. Their reading, processing, and translating of the data may actually prove to be a viable contribution to the solving of the crisis. It is the competitive drive behind these enterprises in visualization that makes one wonder how they relate to all the other races (scientific, medical, technological, political, economical …) to increase insight, provide rescue, develop a vaccine, etc., as to be witnessed at the moment — while the default modes of capitalist competition are put on hold, and being suspended step by step as the crisis unfolds. Competing for the right, and that is, the most useful image in times such as these, should cease to be a race for property rights, commercialization and gatekeeping – visual capitalism (even if meant ironically, as one may suspect in the case of Visual Capitalist) has definitely reached a deadlock.  TH

 

 

 

 

 

March 16th, 2020 — Rosa Mercedes / 02
Interface

On Friday, April 6, 2021, at 8 p.m., Akademie Schloss Solitude will host a Zoom event with former HaFI Residency fellowship holder Shirin Barghnavard about her film “Invisible” (2017). Moderated by Doreen Mende. To register, click here.

April 14th, 2021

The magazine MONOPOL currently features an interview (in German) with Shirin Barghnavard about her film “Invisible,” which she conceived and shot during her HaFI residency in 2017.

April 14th, 2021

via Hyperallergic on the environmental impact of blockchain referring to recent NFT (non-fungible token) art sales: “This is not the first time the art world has come under scrutiny for being on the wrong side of the climate conversation. Artists and activists have protested everything from the carbon footprint of physical art fairs to the fossil fuel money funding major museums. But some say the energy consumption of cryptocurrencies is particularly egregious, and research shows it’s relatively easily quantifiable. A study by Cambridge University, for instance, estimates that bitcoin uses more electricity per year than the entire nation of Argentina. (Ethereum mining consumes a quarter to half of what Bitcoin mining does, but one transaction uses more power than an average US household in a day, according to the Institute of Electrical and Electronics Engineers.)”

 

Nicholas Mirzoeff on “Artificial vision, white space and racial surveillance capitalism”: “Based as it is on ‘epidermalization’ (the assertion of absolute difference based on relative differences in skin color), AI’s racial surveillance deploys an all-too-familiar racialized way of seeing operating at plan-etary scale. It is the plantation future we are now living in. All such operations take place in and via the new imagined white space of technology known as the cloud. In reality, a very material arrangement of servers and cables, the cloud is both an engine of high-return low-employment capitalism and one of the prime drivers of carbon emissions.”

 

Sara Ahmed on the performativity of disgust (from The Cultural Politics of Emotion, 2004): “To name something as disgusting is to transfer the stickiness of the word ‘disgust’ to an object, which henceforth becomes generated as the very thing that is spoken. The relationship between the stickiness of the sign and the stickiness of the object is crucial to the performativity of disgust as well as the apparent resistance of disgust reactions to ‘newness’ in terms of the generation of different kinds of objects. The object that is generated as a disgusting (bad) object through the speech act comes to stick. It becomes sticky and acquires a fetish quality, which then engenders its own effects.”

November 7th, 2020
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